Image Is Everything

Great New Blast Service

2011-08-23T09:49:00.000-07:00

Deliver your message throughout Florida, or the nation...coast-to-coast at a fraction of the cost. Extensive database, custom code or template, with online tracking. The blast service is available to Brokers as well as Real Estate Service Providers - Stagers, Attorneys, Title Companies, Photographers and more. Click the link below for more information, or email us.

http://www.florida-marketing-design.com/newblastservice.htm

For those of you that are not familar with electronic message delivery, this is a great way to communicate in a targeted fashion, via email. You can promote your services, specials, introduce your company to an extensive database, promote a new listing, or a price reduction on a property. Extremely cost effective and delivered with a push of the "send" button.

View the available Florida Boards

Marketing & Design Services Expands Into Custom Tags

2010-11-24T13:50:00.000-08:00

SARASOTA, FLORIDA – Imagine seeing a home for sale in a magazine and accessing information about the home simply by scanning a bar code on the ad with your mobile phone. That technology, called a “tag,” is now being used on ads, posters, product packages, billboards and other marketing materials in a variety of industries.

Marketing & Design Services has expanded into custom tags, allowing your logo or other image to be customized into the tag “bar code” design.

When your customers scan your tag on their cell phones, they automatically access a web page of your choice promoting your products and services. Or, you can have the tag display a message on their phone, add a contact to their address book, or dial a number.

“Tag technology is changing the way customers access information,” said Debbie Zaroba of Marketing & Design Services. “Customers can access your message, on the run, without having to type in a web address. They can download your restaurant menu, view a virtual tour of your listed home, download coupons or get a rebate. The applications are numerous.”

The tag reader is available through Microsoft and is compatible for Internet-capable mobile devices, including many based on the Windows Mobile, BlackBerry, Java, Android, Symbian S60, iPhone and Java ME platforms. Customers simply download the Microsoft application and save it to their phones.

Marketing & Design Services is offering custom tags for $50 if you already have a logo; the logo design is extra. Zaroba can be reached at (941) 371-3434 or zaroba@comcast.net. Website: http://www.florida-marketing-design.com/

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For more information about Marketing & Design Services, or to schedule an interview with Debbie Zaroba, please contact Sheila Longo at (941) 355-3006 or sheila@thomasbrannan.com

Just in Time for the Holidays

2010-11-15T07:43:00.000-08:00

Get your orders in for Holiday Cards. A great way to keep in touch, custom, branded - AFFORDABLE!
View our Current Promotion

We're also offering our clients custom TAGS! **The first 10 people who place an order with us for $50 or more get a FREE TAG**

Need an electronic newsletter? We can get you set-up in no time. AND, we can customize your e-newsletters through your own Constant Contact account. Rather than being limited to templates, we can use our custom code for stunning results.

Superior Marketing. Superior Results. View our Portfolio

Getting Ready for The Sarasota Season

2010-09-11T08:12:00.000-07:00

August was extremely busy for us all. Now it's time to get ready for the upcoming "Sarasota Season." We offer a vast array of services to get you started, or assist you further along your way to successfully promoting your business. Marketing Services and Solutions, graphic design services and consultation, business cards to corporate brochures, ad campaigns, copy writing, website design and so much more.

Real Estate - Freshen your branding, update your website, develop a strategic plan for promoting new listings and implement a plan to promote your sold listings.

Client testimonials are a great addition to highlight your company and services. Promoting your relationships and professional services will assit to convey your credibility in your chosen industry. In print, as a postcard campaign and on your website, send a clear message of reliability and professionalism.

Florida Marketing Design on Facebook

2010-08-08T11:38:00.000-07:00

Debbie Zaroba and Florida Marketing Design are now on Facebook

We're looking forward to a very busy August, which will include the launch of a new client newsletter. Watch for great new savings on a number of products and services, along with specials to help you get ready for the upcoming "Sarasota Season."

Marketing and Design Services offers a vast array of marketing/graphic design and consulting services. From logos and image branding to corporate web sites, and more. Serving clients throughout the U.S. in the industries of:

Medical
Legal
Dental
Cultural and nonprofit
Building and construction
Developers
Real estate
Interior decorating, staging and redesign
Food service
Financial planning and wealth management
Luxury automobile sales
Retail clothing
Salon & Spa
Accounting
Home improvement / Renovations
Home inspections
Mortgage and lending
Interior design
Photography
Wedding planning
Swimming pools
Brick pavers
Home watch services
Title services
Counseling services
Research and development
Concierge services
Software development

Marketing & Design Services Branches Out Into Coffee Table Books

2010-07-27T16:05:00.000-07:00

SARASOTA, FLORIDA – Marketing & Design Services Inc. has expanded its services to include production of hard-bound coffee table books. The full-color books, ranging from 20 to 160 pages and up to 13 inches by 11 inches in size, are used as company brochures, real estate listing presentations and sales portfolios, or to commemorate special occasions such as company events, weddings, graduations, births, class reunions, family gatherings, dramatic home renovations and other milestones.

Although they serve as high-end presentations, the coffee table books are surprisingly affordable, said Marketing & Design Services owner Debbie Zaroba. Through the increased efficiencies of specialization, online tools and quality digital printing, “we’re able to design and print the coffee table books starting from $350 each, depending on the number of pages,” she added.

To view a sample book, visit http://issuu.com/debbiez/docs/beauciel.

View an electronic portfolio for Marketing & Design Services

Read the entire article

Is your Brochure effective?/Tips for Good Design

2009-07-25T11:56:00.000-07:00

Effective Brochure Design

Be it through the allure of the product’s beauty, through an idea, or fantasy, or through a promise of a better solution, brochures are effective for promoting causes, ideas, products, services and even companies.

Brochures used in marketing are designed to steer customers toward a particular product, or service. A brochure that’s interesting, shocking, funny or unexpected in another way will always be more successful than one that looks professional but not engaging.

Is your brochure intriguing? Does it evoke emotion? The old adage in marketing is that consumers buy based upon emotions and justify their choice with logic. Does your brochure design strike an emotional chord with your prospective clients? Appeal to the heart of your Target market’s emotion by connecting with their needs and desires.

Is your brochure personally connecting with your audience? A winning brochure design connects personally with your audience. If your brochure spends more time talking about how great your small business is versus life from the customer's perspective, it will more than likely end in the trash. Point out the things that make your business unique from your perceived competitors. State some personal values that play a part in the way you conduct business on a day-to-day basis.

What do I want my brochure to achieve? An effective brochure design will speak in the customer's language. It's vital to remove any technical language your customer doesn't understand. The simpler your communications are, the easier to connect with your target market. Focus your brochure on delivering on a clear, compelling message. Avoid the common mistake to pack your brochure with endless information and lack of focus.

Don't Sit On The Sidelines Now

2009-05-04T12:23:00.000-07:00

Whether you're an interested real estate buyer/seller, a professional realtor or just hoping your business will improve with the stabalization of housing and the credit markets....don't sit on the sidelines now.

Buyers and sellers are in a great position to purchase and move their respective real estate via incredible incentives in tax breaks, historic low interest rates, along with favorable home pricing.

Those in the real estate industry and those affected by it, now is the time to get your company, your respected history and your client testimonials to the forefront. Just because we've reached May in Sunny Southwest Florida, means nothing in this unprecedented economic time. Buyers are still eager to take advantage of the great pricing, low rates, along with their first-time buyers credit (if applicable).

Don't let the summer months' business pass you by!

2008-11-03T06:53:00.000-08:00

MARKETING IN A TOUGH ECONOMY
Unpredictable. Slow. Bleak. Grim. Gloomy. all words that have been used to describe the economic outlook for the balance of 2008, and depending upon who you talk to, the scenario for 2009 as well.

There’s no denying the economic slowdown has made a significant impact upon your business. The most important thing is to keep your wits about you. A bend in the road is not the end of the road… unless you fail to make the turn.

Remember, there can be some positive effects of a slower economy. Many REALTORS® are trimming their so called “marketing fat” which in reality is trimming their “muscle”. A recession will weed out the competitors, leaving more business for you. The housing market will adjust to more realistic pricing, bringing you a broader target audience and more clients. Customer service and client satisfaction will become even more important, making us stronger, more patient and compassionate. We will begin to focus on the really important things in life.....our relationships, both personal and professional.

As you already know, when the economy slows your target market shrinks. Since your pool of potential clients will be reduced, you have to maintain, or increase your marketing in order to keep your competitors from moving in and taking your valued clients. A strong competitor will view tough times as an opportunity to grab a new slice of the market share and increase sales. Don’t give them the opportunity.

Your marketing is more critical now than when the market was gushing with eager buyers and sellers. Now is NOT the time to reduce your marketing activities, but that doesn’t necessarily translate to spending more money. Those who fail to market themselves adequately, or properly in the tough times risk losing their clients to the competition; leaving them badly exposed when the market picks up -- as we all know it will.

Marketing should be seen as an investment not a cost! So be brave out there and loosen your “marketing belt” a little; while everyone else is putting their business on a diet, you should be feeding your customers the right marketing mix and watch your business expand.

I encourage you to not buy into the recession rhetoric or mentality...be proactive. This is your opportunity to reinvent your business and yourself. Assess your advertising, your networking and the time you are investing into projects. What is working and what is not working? Change anything that is not getting results for you. Stay positive when you’re talking to everyone you meet. What we have control over is how we react to the situations that we have no control of.

Focus on the customer.

Keep in mind that most of your customers, and prospects, are facing tough times too. They are looking for reassurance, expert guidance and advice on how to navigate this market slowdown. Be there for them. The more visible you are, the more confident they become in your legitimacy and staying power, especially in tough times. It is especially true now…your best customers are somebody else’s best prospects! This is a great time to show your existing customers how much you appreciate them. It is imperative that, at a minimum, you maintain your existing relationships and use this period to build even stronger bonds.

Your previous buyers and sellers are often your best source for new business. They are a captive audience and you have plenty, no-cost opportunities to market your products and services to them. Deliver more value to your existing clients than your “desperate & discounted competition,” and give them a reason to remain loyal. While we often account for our marketing efforts in terms of attracting new prospects, we seldom calculate the cost of losing an existing customer and what we should be investing to retain them. Sometimes sending a personal note, making a phone call, sending them an email, direct mail piece, or inviting an old customer to lunch is all it takes to rekindle a business relationship.

If you think you're the only one who's a little nervous about our business climate… you're not alone. To set yourself apart in the marketplace, go out of your way to conduct business in an especially trustworthy and kind manner. If you achieve (or strengthen) a reputation for being trustworthy, that can be the most precious marketing asset of all.

Business is always a two-way street. Some of your customers, whom you've helped in the past, will be glad to return the favor. Often, all you have to do is ask. Two things you can ask for: testimonials and case studies you can use in your sales presentations and advertising. Another way they can help you: by giving you referrals. And if you have an influential customer, who's appreciative of what you've done, ask that customer to write and send an endorsed letter to others recommending your business. Offer to pay for the printing and postage, and help with the writing if necessary.